1. About the Campaign

This campaign supports the Jhatka Certification Authority’s efforts to develop a reliable certification ecosystem for Jhatka meat. Founded in 2014 by journalist and activist Ravi Ranjan Singh, JCA works to preserve a practice associated with Hindu and Sikh traditions while promoting informed consumer choice and religious freedom.

2. The Problem and the Solution

Consumers seeking meat prepared according to the Jhatka tradition often struggle to identify verified slaughterhouses, shops, restaurants, and products. The absence of a widely recognised certification system, trained butchers, and public information restricts consumer choice and makes it difficult for businesses to serve this requirement reliably.

JCA proposes to address this challenge by:

• Certifying eligible slaughterhouses, meat shops, restaurants, and related businesses.
• Establishing clear certification and compliance standards.
• Training butchers in the prescribed Jhatka method.
• Creating awareness among consumers and food businesses.
• Developing a directory or network of Jhatka-certified establishments.
• Conducting periodic monitoring to maintain certification credibility.
• Expanding certification and awareness efforts in India and overseas.

Funding will support certification operations, training programmes, inspections, awareness materials, technology, outreach, and international network development.

3. Expected Impact and Beneficiaries

The campaign is expected to:

• Increase the availability of reliably certified Jhatka meat.
• Train butchers and participating businesses in certification requirements.
• Help consumers identify verified Jhatka-certified establishments.
• Promote informed consumer choice and respect for religious practices.
• Build a credible network of certified shops, restaurants, and slaughterhouses.
• Extend access to Hindu and Sikh communities in India and internationally.

The specific targets for establishments certified, butchers trained, cities covered, and consumers reached should be confirmed by the organisation.

4. Geographic Area

Current and proposed reach:

• India
• United States
• United Kingdom
• Canada

States, districts, and cities: To be provided according to the implementation and expansion plan.